Every Second counts
Today, it’s critical that marketers design fast web experiences regardless of industry sector.
People want to quickly pay bills on finance sites, get rapid results when they’re browsing vacation reviews, and view an article immediately when they click through.
And if there’s too much friction, they’ll abandon the site and move on.
When your site or app is clumsy or slow, 29% of smartphone users will immediately switch to another site or app if it doesn't satisfy their needs (that is, they can't find information or it's too slow).
In fact, of those who switch, 70% do so because of lagging load times.