Desktop vs. Mobile Conversion:
While mobile usage is 4X higher than desktop, its weaker user experience means it only converts half as often.
Consumers aren’t loyal to brands. They’re loyal to things that make their life easier or more productive. According to a recent Google study, nearly two-thirds of consumers say they’d switch from a poorly-designed mobile site to one that makes purchasing stuff easier. *
* Source - ThinkWithGoogle November 2018