2019 Lantern Award Finalists
The 2019 Lantern Award went to Maybelline NY Middle East !
Maybelline New York created the award-winning Ramadan series thanks to its original Maybelline New York Makyaj wa Banat web series that the brand’s GCC team showcased in 2016. Seeing rising indie beauty brands competing to capture millennials’ and Gen Zs’ attention at the time, Maybelline New York made the bold decision to move away from traditional communication entirely in an effort to engage and connect with global consumers. Departing from TV around the world, the brand went 100% digital with its pioneering and hugely successful year-round YouTube show, Maybelline New York Makyaj wa Banat.
Creative Agency: Ykone
Media Agency: UM MENA
Brand: Benefit cosmetics
Creative agency: Diwanee
Brand: TATA Motors
Creative agency: Ogilvy
Media agency: Wavemaker
Brand: Banque Misr
Creative agency: AB and Partners Media agency: Wavemaker
Brand: Zain Kuwait
Creative agency: Joy productions Media agency: OMD Kuwait
Brand: Etisalat Misr
Creative agency: FP7
Media agency: Starcom
Brand: Orange Egypt
Creative agency: Leo Burnett
Media agency: UM Cairo
Brand: Viva Kuwait
Creative agency: Doors production
Media agency: Starcom
Brand: Zain Group
Creative agency: Joy Productions
Media agency: OMD Kuwait
Brand: Mobily
Creative agency: 8ies
Media agency: Initiative