Program Overview 2020


Startup Criteria

Startup Criteria Adopt A Startup’s mission is to accelerate the growth of high potential startups and help them structure for scale through hands-on mentoring. To ensure startups have the best experience in this mentoring programme we would like to point out a few 'criteria' to apply for this programme to make sure there is a potential fit with this programme.

Specifically, we are looking for startups that:

• Have launched to the public and have revenue generating customers

• Are already exporting or ready to export Internationally

• Have a consistent team, with at least one member willing to devote his/her time to the program

• HQ based in Ireland

• <15 employees

• Need mentorship in the areas of Business Planning & Structure, Digital Strategy & International Expansion

Program Timeline

Adopt A Startup 2020 will run for 12 weeks starting February 13th. Our Grand Final will take place in the Google Ireland HQ on April 2nd. Please see below for a more concise timeline. 

Feb 13th - Program Launch & Bootcamp 1: Business Planning & Strategy 

Feb 27th - Bootcamp 2: Digital Strategy 

March 5th - Mid Cycle Event

March 12th - Bootcamp 3: International Expansion 

March 19th - Semi-Finals

April 2nd - Grand Finals

Please note there will be some optional additional 1:1 sessions and workshops available depending on the needs of the Startup. 


What You Get 

This year's program will focus on the areas of Business Planning & Structure Digital Strategy International Expansion.

   In addition to focused content, workshops & lectures catered to the needs of your Startups, each selected startup will be allocated Google Ads credit to spend throughout the program

After 12 weeks of workshops, networking, 1:1 opprtunities and pitching sessions, Startups will be given the chance to pitch to Senior Googlers for the chance to be crowned Adopt A Startup winner 2020.

Prizes will be confirmed closer to the program launch, but previous participants have shared in prizes up to €10,000 in Google Ads credit. We have also given prizes of Hot Desking at Dogpatch Labs in Dublin.