The CRO Course: Win on Mobile

12. A/B Tests

We’re now ready to begin testing. Testing can be both an exciting and challenging time — the important thing to remember is that you’re now on the right track for delivering more mobile conversions. Use these guidelines to help you get through the testing phase. 

Guidelines for A/B testing

Step 1

Start by setting up and implementing the tool that you will test the site with. Google Optimize is a free and easy to use tool for testing your site. See here for more info.

Step 2

Whichever tool you do decide to use, make sure that you check for flickering or FOOC (Flash of Original Content) when you begin testing.

Step 3

For valuable insights, ensure that you’re tracking your tests with an analytics tool like Google Analytics as well.

Step 4

Aim to have three wireframes for resolving any issue on a page. The more options you have the less likely you’ll become attached to only one solution.

Step 5

Keep running your tests until they return a clear winner.

Step 6

Don’t peak! Results will vary at the beginning so avoid peaking too soon and too often — it will make you biased. And finally — keep going. On average, only one out of three tests will be a winner so don’t get discouraged.

Next we'll learn how to set up tests in Google Optimize!