13. Setting up tests in Google Optimize
It’s finally time to start A/B testing! There are several tools that you can choose from, but here we will go through the free tool Google Optimize and how you can be up and running within a few minutes.
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Why Google Optimize?
Google Optimize is an easy to use experimentation platform. The tool is ideal for testing mobile sites because...
Unified product: With Optimize, you get four capabilities in one product — measurement, audience targeting, testing and personalisations. Optimize is built on top of Google Analytics to ensure that you’re consistently using the same metrics to measure the effectiveness of your experiments as well as user behaviour.
Consistent measurement: Leverage your investment in Google Analytics, creating one source of truth for tracking and reporting.
Powerful targeting capabilities: Target your Optimize experiences to specific customers based on Google Analytics information or your own internal data.
Ease of use: Optimize is designed to be used by everyone. The visual editor and integrations into Google Analytics and Google Ads make it simple to get started and drive business impact.
How to set up a Google Optimize account
1.
Link an Optimize container with your Google Analytics account. This can be found in the “container setup” section after selecting a Container within an Account.
2.
Once linked, implementation is a one-time adjustment to the Google Analytics snippet that is on the site. Advertisers can find the required snippet in the Optimize interface once a new container is set up.
3.
After deploying the code, clients can also enable their Google Ads accounts to be linked to Optimize to more easily target ad click traffic. This is done within the Google Ads interface under “Linked Accounts”.
How to start testing
1. Make the site change
Use the visual editor to make changes to the text and layout of your site.
2. Target your experience
Specify which site visitors will see your test.
3. Measure your test
Using GA data, you determine which Goals will measure effectiveness.
4. You're all set
The experiment will now start and you can follow the progress in the “Reporting” tab.
Start A/B testing your mobile site today
Google Optimize is a free tool that will help you begin A/B testing today. Get testing to start delivering more mobile conversions.
Great going, now gather your engineers and start implementing speed fixes in chapter 14!
How to fix speed
